Enlisted by Nivolabs, I was tasked to produce a tool for doctors to convey how the drug works with the patient’s immune system.

After rounds of brainstorming and rereading the medical process of how the drugs worked. I was able to come up with a tool to help doctors.

Starting with the complex explanation of how the drug works, I stripped away everything that would confuse the patient such as medical terms and long complicated drawn out process. I reintroduced it in a very visual way to create a natural bond with what they are listening to what they are seeing.

The result was very well received by physicians and patients. The tool was first introduced at a public release conference for the O+Y drug. The response was overwhelmingly positive. The majority of the audience were able to quickly understand how the drug worked.

Shortly after, the tool was sent to all physicians to use at medical offices.